Representation of Race

Mad Men is a TV show that aires on the AMC network. It explores the inner workings and complexities of several men and women who work at an advertising firm in New York City in the 1960s.
What is notable is that a number of African-Americans have weighed in on the “Mad Men” phenomenon. Earlier this summer, there was a piece of the popular website “Double X” entitled “Why Mad Men Is Afraid of Race?” written by cultural critic Latoya Peterson that took the 60s styled drama to task for being hesitant to address the history of American racial conflict. Several days later, another journalist, David Swerdlick, a frequent contributor to The Root web site responded to Peterson’s column arguing that the show was very realistic in how it addresses the marginalization of people of color.

PEGI Ratings System

PEGI (Pan European Game Information) is a rating system that advises European customers, mainly parents, to what is acceptable for a certain age range and content is included in a game. Here are the age ratings and their content:                                                

                                                       

Suitable for ages 3 and over. May contain some violence in a comical context (ie. very mild cartoon slapstick), but otherwise should be age-appropriate for young children.

Suitable for ages 7 and over. May contain occasional violence to non-realistic fantasy characters or elements that could frighten younger children.  

    

Suitable for ages 12 and over. May contain course language, violence in a fantasy setting, mild sex references and innuendos, or gambling.

Suitable for ages 16 and over. May contain explicit violence, strong language, sexual references or content, gambling, or drug use.

Suitable for ages 18 and over. May contain graphic violence towards defenseless people, scenes of a sexual nature, drug use, or gambling and discrimination.






For developers, the result of these changes is that they now know what age rating their game is likely to attain before they submit it for rating. This allows them to adjust or alter content accordingly. Also, in the past, retailers treated PEGI as if it was legally enforceable, – even though they were only advisory – but sometimes this presented problems for retail as an awkward customer who could demand a PEGI rated game be sold to him even though he might be under the age restriction on the packaging. With the new law, all the PEGI 12, 16 and 18 ratings become legally enforceable, which means those games must have a PEGI rating to be sold legally. And just like games that required a BBFC classification in the past, it remains illegal to sell those to someone younger than the rating indicates. That is not new, but it includes a larger group of games.

Game Distribution Task 1

1.Who will be the distributors for GTA V?
The distributors for GTA V will be Take Two Interactive which is an example of vertical intergration

2. Who are the distributors for Skylanders Giants?
XPEC Entertainment are the distributor for Skylanders Giants

3. Who were the distributors for the original Angry Birds game on iPhone?
Chillingo were the distributors for Angry Birds